Ideation and Design Thinking

Ideation and Design Thinking

Think of entrepreneurship as a thrilling adventure where you dream up exciting ideas, and that’s where Ideation comes in! Ideation is like a creative brainstorming session where you dream big, imagine new products or services, and think about how to make the world better. But it doesn’t stop there!

Next comes Design Thinking, a bit like solving puzzles. You put on your detective hat to understand people’s problems, get super creative to find smart solutions, and even build mini-models of your ideas to see if they work. It’s all about making things that truly help people and learning as you go on this incredible entrepreneurial journey! 

Understanding the Problem:

Understanding the problem means being a good detective, listening carefully to others, thinking about the big picture, and making sure our ideas are practical. It’s like finding the treasure map to make something really cool that helps people! 

Seeing Through Others’ Eyes: 

  • In entrepreneurship, it’s like becoming a detective. To start, we need to understand the problem really well. This means trying to see things from the perspective of the people who have the problem, like putting on their shoes.
  • We don’t want to guess or make things up; we want to find out what they truly feel and need.

Ask, Watch, and Listen: 

  • We do this by asking them questions (interviews), watching how they do things (observations), or even asking a lot of people (surveys). This helps us learn about their feelings, what they want, and what’s bothering them.
  • We’re like super listeners, paying attention to what’s not said out loud too, like secret wishes.

Think Big and Look Ahead:

  • But it’s not just about the problem right now. We also need to think about what might happen in the future and what others are doing. Are there new things coming that could change the problem or make it worse?
  • Plus, we need to check if our ideas to solve the problem are doable and make sense, like thinking about how much it costs and what we’ll need to make it happen.

Research and Gather Information:

Researching and gathering information is like being a curious explorer, asking questions, and collecting clues to make our ideas the best they can be. It’s all about finding the hidden gems of knowledge!

  • Exploring the World: Just like an explorer searching for hidden treasures, entrepreneurs need to learn about the world around them. But, instead of maps and compasses, we use something called “research” to gather information.
  • Digging for Clues: This research helps us understand the problem better. We look at what other people have done before and what’s happening now. It’s a bit like being a detective, finding clues to solve a mystery.
  • Learning from Others: We also talk to people and ask questions to figure out what they like and don’t like. This way, we can make our ideas even better.
  • Filling in the Puzzle: All this information is like puzzle pieces. We gather lots of them to see the big picture. It helps us know if our ideas are good and if there’s something missing that we can add.
  • Keeping an Eye on Changes: We don’t just stop once we have some information. We also watch out for new things happening in the world that might change our ideas or make them even more exciting.


Brainstorming is like using your imagination to create a bunch of ideas, and it’s all about having fun and being as creative as you can be. Who knows? One of those ideas might turn into something amazing!

  • Let Your Imagination Fly: Imagine you have a magic wand that can create anything you want. Brainstorming is a bit like using that wand to come up with super cool ideas!
  • No Wrong Answers: When we brainstorm, there are no bad ideas. You can say anything that pops into your head, and it’s okay. It’s like a creative playground where all ideas are welcome. 
  • Fun Techniques: We use fun techniques like brainstorming sessions (where we all share ideas), mind mapping (drawing pictures of ideas), or the “Crazy 8s” game (thinking of eight ideas in eight minutes) to get our creative juices flowing.
  • Quantity Over Quality: In brainstorming, we’re not worried about making everything perfect. We’re focused on making a big list of ideas, even if some of them sound a little crazy.
  • Mixing and Matching: Later on, we’ll take our list of ideas and pick the ones we like best. Sometimes, we even combine different ideas to make something awesome!

Ideation Selection and Persona:

Ideation selection involves making smart choices, and persona and user journey mapping help us understand our customers deeply to craft products or services that truly meet their needs along their unique journey. 

Ideation Selection:

After brainstorming a bunch of ideas, it’s time to carefully select the ones that are most likely to succeed. Imagine it as choosing the most promising seeds to plant in your garden. We consider factors like how doable the idea is (feasibility), the positive impact it can have, and whether it really addresses what people need. It’s about making wise choices for our entrepreneurial journey.


Persona and User Journey Mapping: 

Creating user personas is akin to crafting detailed profiles of the people who will use our products or services. Think of it as understanding your customers like a good book. User journey mapping, on the other hand, is like drawing a map of their experiences. It helps us visualize their entire interaction with our product or service, from the first step to the last. By doing this, we can spot the challenges and opportunities along their journey, making it easier to design something they’ll love.


Prototyping and Testing & Feedback:

Prototyping is about making rough drafts of our ideas, like sketches, and testing and feedback are like having people taste our creations and giving us suggestions for improvement. It’s all about refining our ideas until they’re perfect!


Prototyping is like making a rough draft of your idea before creating the final masterpiece. Instead of building the whole thing right away, we create a simple version, kind of like sketching, using paper and scissors, or even drawing on a computer. These prototypes help us see what our idea might look like and how it might work. They’re like blueprints for our creativity, allowing us to test our concepts quickly and easily.


Testing and Feedback:

Imagine you’re a chef trying out a new recipe. You don’t just serve it without tasting it, right? Testing is when we let others try our prototypes, like serving a dish to diners. We ask people what they think, what’s good, and what needs improvement. This feedback is like getting advice from food critics. It’s super important because it helps us make our idea even better. Plus, we can do this multiple times, like cooking a dish until it’s just right!



Entrepreneur’s App: “Homework Hero”

Meet Sarah, a teenager who noticed that many of her friends struggled with organizing their homework and keeping track of deadlines. She decided to use Ideation and Design Thinking to create a helpful app called “Homework Hero.”


  • Understanding the Problem: Sarah empathized with her friends and recognized the common problem of students missing homework assignments or deadlines. She realized that they needed a tool to make homework management easier.
  • Research and Gathering Information: Sarah researched existing homework apps and talked to her classmates to understand their needs better. She found that many apps were either too complicated or lacked essential features.
  • Brainstorming: Sarah brainstormed ideas with a group of friends on how to make a user-friendly and effective homework app. They came up with ideas like daily reminders, color-coded subjects, and a reward system.
  • Ideation Selection: After discussion and feedback, Sarah decided to create an app that combined daily reminders, easy-to-use subject organization, and a point system for completing homework assignments.
  • Design and Prototyping: She worked with a developer to design a prototype of “Homework Hero.” The prototype had a simple and intuitive interface, daily reminders, and a fun point system.
  • Testing and Feedback: Sarah invited her friends and other students to test the app. They provided feedback, suggesting improvements like adding notifications and a feature to track their progress over time.
  • Final Product: After multiple iterations based on user feedback, Sarah launched “Homework Hero.” It had all the features her fellow students needed, including notifications, subject organization, and a point system to motivate them.


The app became a hit among teenagers in her school and even gained recognition in local education circles. Sarah’s entrepreneurial journey led her to create a valuable tool that helps students stay organized and on top of their homework.

In this real-life example, Sarah, a teenager, used Ideation and Design Thinking to identify a problem, research solutions, brainstorm ideas, create a user-friendly app prototype, test and improve it based on feedback, and ultimately launch a successful app that addresses a common challenge for teenagers.